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Choosing a Domain for Your Business

What is a domain name? Do I need a personal domain? Should I have a domain for my business? How can I choose the best domain for my business?

Well, how to choose a domain name is similar to how you can choose/create a business name, you can read it here. Your domain name is something that deserves a lot of thought, because in some circumstances, making the wrong choice can break a business.

Whether it’s for personal use or you are a startup, having a small business, or having a large business, you should put extreme consideration of a perfect domain.

Starting with what is a domain?

A domain name is your website name. This is an address where Internet users can access your website. A domain name can be any combination of letters and numbers, and it can be used in combination with the various domain name extensions, such as .com, .net, and more.

The domain name must be registered before you can use it. Every domain name is unique. No two websites can have the same domain name. If someone types in www.yourdomain.com, it will go to your website and no one else’s.

Do you need a personal domain?

Having an online domain can be the best way for personal branding. Let’s say you are a freelancer, you’ll have the advantage to showcase your portfolio online. So a personal domain covers many aspects of your professional life.

Do you need a domain for your business?

I definitely recommend you to have a domain for your business. There are many reasons why your business needs to have a domain and a website online. It identifies you and your business, attracts customers, and is the first impression visitors get of your business, all in all, it gets things done.

How can you choose the best domain for your business?

With millions of websites on the internet picking the right domain name is one of the most important things you’ll do for your website. Here are some tips to help with the domain choosing.

Focus on your business name and purpose

I would recommend you to the fullest to consider a domain name with your business name or partly related to it.

It’s difficult to give your customers good focus online if your business name and domain name aren’t related. If your business name is too long try to shorten it up.

The purpose of your business also can give you the perfect domain name for your business. Generally thinking of what you offer can be a hint to realize what and how your domain name should be.

Prefer .com extension (TLD)

When selecting a domain, a .com extension should be the best option because it is still the most established and credible domain name extension. Also, there are the most memorable, many users in the web still automatically type .com at the end of every name.

The .com extension is used more than 50% of all websites. Click here to view extension usage data.

Other Extension Preferences

Getting a domain with a .com extension might be hectic sometimes. Try to look for other popular extensions such as .net, .io, .co, and many more. Go for the popular extension only.

Some extensions are generally meant to be used for a certain purpose. Such as .org (Organizations), .edu (Education Institutions), etc.

There are other extensions also that are to be used to specify a service offered within a certain country such as .ke (Kenya), .tz (Tanzania), .ug (Uganda), .za (South Africa), etc.

Keep it Simple, Short and Memorable

A domain name is something that you need people to remember whenever they think of the services you offer. A name that will also be easy to be suggested to someone else.

Don’t choose a domain name that even your colleagues find hard to pronounce. Think of less complicated words. Try to think of something that someone can flow with while reading.

Getting a shot name might be hard these days, especially when thinking of a five lettered word or less. If you didn’t manage to get a short name, then try to make sure your domain doesn’t exceed 15 (fifteen) characters.

Avoid Numbers and Hyphens

Numbers and hyphens tend to confuse people when writing and pronouncing the domain. Also when telling someone a domain with a number can be hard to catch because someone may think the number 1 on the domain is written as one.

Hyphens and numbers when used a lot in some cases can be considered as a sign of spam.

Do a Research

After selecting a domain, make sure the domain you selected isn’t trademarked. Also, try to make a research to know if there is a rival with almost a similar domain hence this might affect your growth and SEO.

Ready to go

Consider your domain as the display picture of your business. It’s how people will talk and remember your business. Consider taking a lot of effort to get a perfect domain for your business, because a higher quality domain name speaks to a higher-quality brand.

With these tips, I hope to hear and know more about your domain choices, leave us a comment below, or submit your post with our nice and easy submission form.

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Written by Swahilify

Admin of the Swahilify community blog.

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